Brand Identity

Brand identity systems ensure consistency across communications media.

    • Creation of a brand identity system for a new art studio
    • Use of a limited color palette ensures that artwork sold by the studio commands attention
    • Branding applied to items used in support of the studio’s outreach at art shows around the country
    • Updated and strengthened an existing brand identity
    • Updated logo while staying consistent with the general shape
    • Consistent brand style applied to website, collateral and business papers
    • Client requested to increase the weight of the logo characters for better application onto exterior signage
    • Reduced number of colors required to reproduce logo
    • Squared up logo/name lockup
    • Created tagline