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Trade Show Marketing

A large crowd watches a launch presentation

An Award-Winning Trade Show Product Launch

Trade Show Exhibits

Trade shows are great venues to launch new products. Most companies know this, which is why there can be so much competition for the attention of the attendees and press. Generating a buzz at the show is often the key to success.

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Placing the launch product at the center of the exhibit paid off for other product lines

Product Placement Makes The Difference

Trade Show Exhibits

When placing products inside exhibits, there isn’t any off-the-shelf formula for success. Each company and each trade show is unique. The market environment, attendee demographics, product development cycle, hall layout and company brand all factor into the decision-making process.

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A unique approach helped a new product connect with the market

A Heroic Product Launch

Integrated Marketing

When introducing a new product into a crowded market, sometimes the most important challenge is to get noticed. Creative approaches, executed well, can make the difference.

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HD screens engage radiologists

Using Exhibits To Improve Market Perception

Trade Show Exhibits

When a company is poised for growth, exhibits at major trade shows present unique opportunities for companies to position their brand. Delivering a confident, memorable brand experience requires a knowledge of the market environment and target audience

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