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Simplfying sales tools helped a complex product line exceed sales goals

Simplifying Tools for Complex Products

Integrated Marketing

Complex products need their benefits clarified and simplified so both customers and sales teams readily understand the impact of the technology on their business.

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Helping customers build their business can help you build yours

Indirectly Build Your Brand

Integrated Marketing

Customers that build their business around your products provide a unique opportunity to strengthen your own brand.

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Spread ads like this helped dramatically increase product market share

Creativity Builds Market Share

Integrated Marketing

When your new product has entrenched competition, it can be difficult to effectively gain substantial market share. A creative approach with superior execution may be just what the doctor ordered.

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A large crowd watches a launch presentation

An Award-Winning Trade Show Product Launch

Trade Show Exhibits

Trade shows are great venues to launch new products. Most companies know this, which is why there can be so much competition for the attention of the attendees and press. Generating a buzz at the show is often the key to success.

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eNewsletter helps sales connect with customers during a recession

Customizable eNewsletter Connects With Customers

Integrated Marketing

Maintaining customer relationships is critical to the long term success of any brand. In recessionary times, when purchasing cycles lengthen, it’s even more important to maintain customer connections so when they’re ready to purchase, your brand remains at the top of their list.

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A unique approach helped a new product connect with the market

A Heroic Product Launch

Integrated Marketing

When introducing a new product into a crowded market, sometimes the most important challenge is to get noticed. Creative approaches, executed well, can make the difference.

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Award Winning Touch Screen Clinical Image Review

Touch Screen Increases Trade Show Engagement

Trade Show Exhibits

One of the enduring questions in trade show marketing is how to engage visitors so they memorably connect with your brand. In this example, new technology replaced old display methods with productive and award-winning results.

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A direct mail campaign helped the sales team achieve goals

Marketing and Sales Partnership Surpasses Goals

Integrated Marketing

Marketing and sales relationships are ideally, but not always, harmonious and productive. But when times are tough, marketing needs to step up to provide the field sales team even more help to ensure success for the organization.

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HD screens engage radiologists

Using Exhibits To Improve Market Perception

Trade Show Exhibits

When a company is poised for growth, exhibits at major trade shows present unique opportunities for companies to position their brand. Delivering a confident, memorable brand experience requires a knowledge of the market environment and target audience

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